Behavioural change branding
branding ▶︎ design • website • behaviour change • digital
During the month of April 2020 – around lockdown I in the UK – I was tasked with building the brand of a very relevant organisation who’s sole focus is on helping brands, teams, charities and corporations to improve their behaviour. The co-founders were part of the UK Government’s Behavioural Insights Team and before that Owain the CEO of CogCo was Deputy Director of the Prime Minister’s Strategy Unit.
ROLE: LEAD CREATIVE/DESIGN
STUDIO: STUDIO LA PLAGE
BRAND: THE COGNITION COMPANY
TEAM CREDITS: OWAIN SERVICE (CEO)/ EDWARD GARDINER (DIRECTOR)/ UMAR TAJ (DIRECTOR)
DURATION: 1 MONTH
THE IDEA
With the client I created an intelligent brand mark with the interlocking CC’s to reinforce their simple process of getting you to look beyond the barriers we create in our everyday. The brand system was built out to include stationery, website and a presentation template.
