👋 Hi, I'm Zac – Freelance Senior Creative Designer with over twelve years of experience bringing brands to life across tech, advertising, marketing, social and interactive digital design.

Currently freelance with Yokoy, an AI spend management fintech company based in Zurich & London. Prior to this I left the Health Tech start up LloydsDirect in early 2024 to pursue new challenges– the second largest online pharmacy in England. I was the Lead Creative through years of exponential growth, renames and periods of acquisition. In the past I was freelancing with design studios and clients working across branding, campaigns, social and making interactive websites. Earlier in my career I worked in large advertising agencies. At Saatchi & Saatchi I was a lead across the global haircare brands Head & Shoulders and Aussie, whereby I helped develop both their global visual identities with a focus on digital and social content.

I had Creative Designer roles at M&C Saatchi following the acquisition of Lean Mean Fighting Machine – possibly the best creative agency ever – where I focused on digital advertising, animation, pitches and across projects and campaigns for Transport for London, Forevermark, PHE Stoptober, Strongbow, BedHead and Land Rover.

I'm based in the North West of England near Manchester, after living in London for over a decade. I'm a Dad, husband and hugely passionate about design, coaching creaive teams, Rugby, DIY-ing and Marathon running.

Creative

Conceptual thinking
Art Direction
Leadership
Presentation & Selling
Social media campaigns
Storyboarding
Scamping & drawing
Concept visualisation
Campaign/Brand Pitches
Stills & Motion direction

Design

User Interface design
Product Design
Interaction design
User Experience
Mobile optimisation
Quality testing
Prototyping
Sketch/Invision/XD
Integrated Campaigns
Understanding code
Illustration

Branding

Logo design
B-Corp brands
Creation & Naming
Creative sprints
Workshops
Brand strategy & positioning
Brand Guidelines
Brand system creation
Wireframing & planning
Mobile first website

Motion

2D Animation
After Effects expert
Mood reels & storyboarding
CGI Art Direction
TV Advertising edit
Paid social media
OOH/DOOH
Vidsy Motion graphics
Idents & titling