The Infinite Promise -
a generative ad machine.
digital advertising ▶︎ website • award • banner ad • interactive
We created an infinite advertising machine. One that dynamically matches a random selection of snippets of film, a poetic voice over and generative music into a banner. Meaning that all ads served are completely unique – just like the diamonds they promote.
ROLE: DESIGN & MOTION LEAD
AGENCY: LEAN MEAN FIGHTING MACHINE
BRAND: FOREVERMARK
TEAM CREDIT: SAM BALL (CD)/LUCAS MOTTA (TECH/DEV)/ LAURA STEVENSON (ACCOUNT DIRECTOR)/ TOM BUTLER (HEAD OF DESIGN)/ TONY KAYE (DIRECTOR) / RICHARD CANAVAN (MUSIC)
Part 01/ The Machine & awards entry
award entry film
film edited and produced by me.
award ENTRY WEBSITE
Part 02/ Digital campaign
execution & highlights
I learnt a lot on this project so love to show it. My role was production design heavy. I crafted the 40+ Forevermark diamond animations, sound edited 50+ voiceovers, composited live action footage from Tony Kaye’s selects cutting up edits and tidying up blemishes on close ups. I learnt how to use Adobe Flash for the planned banner roll-out with several promoted in Asian markets so working with Mandarin/Cantonese translations. I made cinema ads for Asian audiences and finally cut the awards entry film that told the story of the machine’s creative journey.
i learnt how to best use these adobe tools on this project
banner ad storyboard concept
