Simplifying Pharmacy
healthtech brand ▶︎ brand marketing • animation & illustration • creative leadership • packaging design • photography • ecrm • paid social
I joined Echo the plucky healthtech start-up at the start of lockdown #1 in England 2020. We grew exponentially as an NHS online pharmacy focused on helping people to manage their repeat prescription medicines. As a business we grew over 600%+ going from 20,000+ patient nominations pre-Covid to over half a million today. Along with a small in-house team, I proudly led and built the creative direction of the brand during this time. This has covered a huge array of projects and challenges as we evolved into a B-Corp scale up; through two acquisitions, a rename (Thanks Amazon Echo) and there were a lot of communication firsts for the brand and category.
NB/ The video below is a placeholder to help tell the story of the Echo-LloydsDirect project. A more in depth case study will be ready early 2025 ✨
mini case study