The Jacamo Arm in Arms
pr event ▶︎ design • event space • print
I worked directly with PR team Talker Tailor Troublermaker to curate the spatial design of a special event they were hosting in collaboration with the Men’s mental health charity Book of Man for their client Jacamo. The brief was to transform a London pub into an inviting space that championed Men’s mental health conversation.
ROLE: DESIGN/ART DIRECTION
STUDIO: STUDIO LA PLAGE
PR: TALKER TAILOR TROUBLE MAKER
BRAND: JACAMO
CHARITY: BOOK OF MAN
DURATION: 1-2 WEEKS
THE IDEA
Male mental health statistics were designed to look like Jacamo style sale adverts, so you’d have to double-take to process the facts. The static vinyls were fitted over existing interior vintage frames throughout the pub to help them blend into the environment.
EXECUTION & PRODUCTION
A fast one week turnaround saw me take responsibility of delivering the project directly with the PR client. From measuring the site for framed artwork specs, arranging static cling vinyl printing along with the fascia installation to designing artwork for posters, banners, signage and beermats – all ready for the final installation and launch.
pr promotion
The panel talks were held with guest speakers such as Freddie Flintoff, Luke Campbell, JJ Bola and more to discuss masculinity, body image and mental health. The talks and event was published widely across social media and retail PR.