Interactive website for NYC
brand strategy consultancy.
website ▶︎ ui/ux • interactive • brand strategy • particles
Working collaboratively with co-founders of Dirt marketing they entrusted me to develop an interactive website that would demonstrate their strategic capabilities to prospective clients.
ROLE: LEAD DESIGNER/ART DIRECTOR
STUDIO: STUDIO LA PLAGE
BRAND: DIRTWORLDWIDE
TEAM CREDITS: FIT DIGITAL (TECH)/ SUMI (ANIMATION)/ ERIC PAKURAR(CLIENT)
DURATION: 2 MONTHS
Concept creation
Dirt’s team wanted a website that could communicate how they use highly creative strategic thinking and apply it to help brands clean their otherwise messy marketing approaches. The idea of visualising dirt particles stuck as a metaphor for how the Dirt brand could show how their methods would bring order to chaos.
User experience
The interactive nature of the website means users are taken on a simple visual journey to establish what is going to be the best consultation experience with the Dirt team. I designed the user flows and collaborated with the tech team to define all the particle behaviours so we created a simple and consistent visual world to enjoy.
Design toolkit
The wider design toolkit took the form of short animated gifs to communicate the strategic brand pillars, email templates for new business leads, presentation templates, social and I photographed the new Dirt soap products for the web-shop.
