NEW Clinical solutions
product line launch
brand advertising ▶︎ new product • website • social • motion graphics
Early on in my role I was tasked with launching a test digital ad campaign for a new H&S Clinical strength shampoo range. The campaign was implemented in both North America and European markets and we did all the website design, paid social ads, [iMedia banners] programmatic display ads, video edits, kinetic type and supporting material in our small but mighty haircare team.
MY ROLE: SENIOR CREATIVE DESIGNER & MOTION LEAD
AGENCY: SAATCHI & SAATCHI
BRAND: HEAD & SHOULDERS
TEAM CREDITS: TOBY CLARKE (ACCOUNT DIRECTOR)/ JACK DAVIES (GLOBAL CONTENT LEAD)/ LUISE SCHILLING-WATSON (PM)/ TIM PHILLIPS (PRODUCER)/ JUSTINIAN BUCKLEY (FILM EDITOR)
DURATION: 3-4MONTHS
glOBAL WEBSITE LAUNCH
As part of the new global shampoo range launch I worked on designing custom desktop and mobile pages for the core NA & Europe markets that would act as a test base for consumer market understanding. This included several local partnership market pages for Boots (UK) and Walgreens (US/CAN).
glOBAL WEBSITE LAUNCH & e-commerce promotion
Collaborating with the film editor and haircare team we shot and created several 20 second cutdowns for digital use across social, YouTube bumpers and display ads. I created graphic elements for the live action edit along with fully animating product demo’s, developing kinetic typopgraphy to tell the story.
